Kaito Connect is Kaito’s network layer connecting creators, users, and projects, described by Kaito as a marketplace for attention where rankings and rewards are coordinated.
The three participant types are what make it a network layer rather than a single-sided product. Creators, users, and projects each arrive with different needs, and the layer is where those meet.
Kaito’s own description, a marketplace for attention, places it alongside the wider category of creator marketplaces, with rankings and rewards coordinated in one place rather than negotiated per project. For authoritative detail on how Connect works, refer to Kaito’s published materials.
Because it is a network layer rather than a campaign product, Connect describes where participants meet rather than any single reward mechanic. The mechanics sit in the products built on top of it, which is where campaign terms are actually defined.
